When CD finished Primary School with a grade A in his 11+ exams, the world was his oyster. MCB? Sure that would be the logical choice, and you’d think that if the 11 year old Burr had even half the logic the current Burr has today, he’d have made that choice. So why RBAI? The truth is, he was made an offer he couldn’t refuse.
Christopher Burrows is what Apple like to refer to as a “plant”. Plants are approached at a young age and given a lifelong job. The job? To integrate themselves into a small group of close friends and influence their view of Apple over the course of years.
Clearly this sounds absurd, hiring one person for life just to gain four or five more customers over the course of 10+ years. But this is the level of detail that Apple will go to in order to sell their products.
“But it was all right, everything was all right, the struggle was finished. He had won the victory over himself. He loved Big Brother.” – George Orwell, Nineteen Eighty-Four.
Well played, CD. You can stop pretending to be my friend now.